As VP of Product Experience, I led the redesign of Pangea’s cross-border money transfer app to improve user retention, differentiate in a competitive fintech market, and streamline the end-to-end transaction flow for global users across mobile devices.

Business Case:

Pangea aimed to modernize its core remittance platform with a user-first approach that balanced conversion, compliance, and visual differentiation from established competitors like Western Union, Remitly, and Xoom.

Challenge:

Design a simple, fast, and modern experience for mobile-first users with varying tech literacy, across geographies, devices, and accessibility constraints — all while meeting financial regulations and internal KPI targets.

Solution:

I directed a cross-functional product and UX team to:

- Conduct user interviews, competitor benchmarking, and heuristic audits.

- Redesign the send flow using mobile-native patterns and real-time validation..

- Simplify KYC/document upload with smart prompts and auto-capture logic.

- Build an accessible design system to ensure compliance and scalability.

- Collaborate across product, compliance, and engineering to ensure rapid iteration.

Impact:

- Increased transaction completion by 21%.

- Boosted customer retention by 3.6x.

- Reduced time-to-transfer by 18% through UX streamlining.

- Launched a scalable product foundation supporting future roadmap (chat UX, loyalty, etc.)