As UX Lead, I designed a mobile-first retail payments app for iPhone and Android, simplifying the card payment experience for consumers through intuitive interaction patterns and a reduced step count. I collaborated closely with an information architect and visual designer to tailor the design for both platforms while maintaining a unified user experience.

Business Case:

A major financial institution sought to expand its payment processing capabilities into the consumer market by launching mobile apps that enabled fast, frictionless card transactions for retail users—directly competing with emerging digital payment tools.

Challenge:

Create a seamless and consistent experience for both iOS and Android users, simplifying the payment flow compared to competitors while accommodating differences in platform behavior, interaction standards, and user expectations.

Solution:

- Designed an intuitive, streamlined payment flow with fewer screens and interactions than competing apps.

- Adapted UI and interaction models for iOS and Android while preserving a unified brand and feature set.

- Focused on accessibility, error reduction, and speed of transaction completion.

- Partnered with visual and IA teams to align hierarchy, aesthetics, and usability across platforms.

Impact:

- Reduced steps in the payment process by 30% compared to leading competitors.

- Delivered a dual-platform design system ready for native development.

- Enhanced user confidence and task completion in usability testing.

- Established a scalable UX approach to support future features like loyalty, digital receipts, and NFC integration.