As UX Lead, I directed the end-to-end experience design for a suite of iOS and Android mobile apps, converting complex web-based financial tools into intuitive mobile platforms. I collaborated with globally distributed teams to deliver seamless, high-utility tablet and smartphone experiences across iPad, iPhone, and Android.
Business Case:
A major financial institution needed to bring its key internal and client-facing web applications to mobile platforms, improving accessibility and utility for on-the-go users without compromising functionality or security.
Challenge:
Reimagine and condense dense, data-heavy web interfaces into mobile-friendly workflows across multiple device types — all while maintaining usability, regulatory compliance, and platform consistency.
Solution:
I led UX across several mobile app initiatives, working closely with:
- Information Architects and Visual Designers to redefine content hierarchy.
- Onshore and offshore development teams to align on mobile platform constraints.
- Business stakeholders to ensure goals translated into user-centric features.
Key deliverables included:
- Interaction design systems adapted for iOS and Android.
- Tablet-first layouts for dashboards, approvals, and transaction tools.
- Platform-specific navigation patterns and accessibility compliance.
Impact:
- Delivered 6+ mobile apps across iPad, iPhone, and Android.
- Improved app usability and task efficiency across key user workflows.
- Accelerated adoption of mobile tools by business users and client teams.
- Created a reusable design framework for future mobile application rollouts.