As UX Lead, I designed a mobile health and fitness app from the ground up, focusing on ease of use, personalized tracking, and user motivation. Working with a junior IA and visual designer, I delivered a clean, intuitive interface grounded in real user insights gathered from both internal stakeholders and external testers.

Business Case:

A growing wellness startup aimed to launch a mobile-first product to help users track their fitness goals, monitor progress, and stay engaged with their health routines—competing in a crowded but opportunity-rich digital health market.

Challenge:

Design an accessible and engaging experience that could support a range of user fitness levels and technical comfort, while promoting long-term app usage through simplicity, clarity, and personalization.

Solution:

- Conducted participatory design sessions and interviews with both company employees and members of the local fitness community.

- Created user personas and journey maps to define core needs and motivational triggers.

- Designed wireframes and prototypes focused on frictionless data entry, progress visualization, and personalized goal setting.

- Collaborated with a junior information architect and visual designer to align information hierarchy and visual aesthetics.

Impact:

- Delivered a fully designed MVP ready for development within eight weeks.

- Positive usability testing outcomes, with 90% of users completing key flows without assistance.

- Established a scalable UX foundation to support future features like wearable integration, social challenges, and push-based reminders.